In the world of sports business, theory is indispensable. But what truly makes the difference is direct experience — contact with reality, observation of the details that no textbook can convey. It is from this awareness that the value of our
"on-field experiences"
is born: exclusive days spent inside professional organisations, designed to bring our students closer to the world in which they want to work.
One such experience had as its protagonist one of the most virtuous clubs in Italian football:
Sassuolo Calcio
.
Inside the Neroverde Vision: A Day Between the Mapei Stadium and the Mapei Football Center
Students of the Football Manager Course were granted privileged access to two symbolic locations of the Neroverde philosophy: the Mapei Stadium , a modern and functional privately-owned ground, and the Mapei Football Center , one of the most innovative and sustainable sports centres in Italy.
This was not a simple visit — it was a true full immersion into a club that has built its identity on expertise, planning and entrepreneurial vision. Guided by our staff and welcomed professionally by the club, participants were able to explore every corner of the spaces dedicated to the first team, communications, logistics and hospitality.
Students of the Football Manager Course were granted privileged access to two symbolic locations of the Neroverde philosophy: the Mapei Stadium , a modern and functional privately-owned ground, and the Mapei Football Center , one of the most innovative and sustainable sports centres in Italy.
This was not a simple visit — it was a true full immersion into a club that has built its identity on expertise, planning and entrepreneurial vision. Guided by our staff and welcomed professionally by the club, participants were able to explore every corner of the spaces dedicated to the first team, communications, logistics and hospitality.
Meeting the People Who Make Football Happen: An Authentic Dialogue with Club Professionals
Three exclusive meetings with key figures at Sassuolo enriched the value of the experience:
-
Alec Invernizzi , operations manager, explained how every organisational detail is managed within a Serie A club — from relations with the League to internal dynamics between departments.
-
Jacopo Gismondi , communications manager, showed how the club manages every aspect of its image, handling media, social channels and storytelling in a constant balance between performance and reputation.
-
Alessandro Terzi , women's football manager, described the ambitious growth journey of the women's programme within Sassuolo, covering scouting, project planning and athlete development.
Three authentic testimonies, rich in insights, that revealed the behind the scenes of a professional club , offering a comprehensive view of what it truly means to "do football" today.
Experience as a Training Driver: The Added Value of Our Programme
This day was not an isolated episode. Experiences like the one at Sassuolo are an integral part of our educational philosophy : we believe that only through real-world engagement and dialogue with those who genuinely work in the field can students acquire the practical skills and mindset that make a difference in the world of work.
It's not just about knowledge — it's about
connections, emotions and vision
.
Every visit is also a networking opportunity, a moment of inspiration, a chance to understand oneself through the observation of positive role models.
Looking Ahead, Concretely
Sassuolo is back in Serie A — an achievement that rewards the work of a solid, modern club capable of doing things differently. Bringing our students there, to observe first-hand how success is born and sustained, means putting them in a position to imagine their own future with concrete tools .
Because becoming a manager in the football world doesn't just mean studying — it means living football . And doing so inside centres of excellence like the Neroverde makes our programme even richer, more credible and more work-oriented.
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