ACADEMY OF SPORT logo_WH
unibo

Course
Soccer Manager
8thEdition

bologna

OCTOBER 2026 - MAY 2027

In-person mode

560 TOTAL TRAINING HOURS

9,000.00 lump sum / 11,000.00 installment payment

A comprehensive 560-hour academic program combining classroom and online lessons, exclusive experiences in professional clubs, practical training, and a final internship,in collaboration with Alma Mater Studiorum – University of Bologna.

At the end of the course, official certificates will be issued, as well as access to the F.I.G.C. Sports Director exam andan optional experience in Los Angeles.

ACADEMIC MASTER

Soccer Manager

8TH EDITION - 2026/2027

Type of Training:

400 hours of classroom/online training
160 hours of training with UNIBO for Sports Director
Experience in Pro Clubs
3 months of internship

At the end of the Course:

Final thesis
Sports Director Exam Access
Internship at Partner Company
Optional experience in Los Angeles

Where you will study:

Alma Mater Studiorum - University of Bologna

The High Specialization Course "Football Manager" now in its 8th edition is a complete and highly qualifying training course in the World of Football, with 560 training hours between Classroom Lessons, Online Lessons, Experience in Professional Clubs and Practical Internship with the possibility of expanding one's professional network as well.

All course participants have the opportunity to take the exam for the FIGC Sports Director qualification, organized by Alma Mater Studiorum – University of Bologna.

STUDY PLAN.

Soccer

  • Soccer geography
  • Tradition and sports culture
  • FIFA, UEFA
  • FIGC, A.I.A, A.I.C.
  • Amateurs and professionals
  • Establishment of a Sports Club

The youth sector

  • Basic activities
  • Competitive Activities
  • The Head of the Youth Sector
  • The Basic Activity Manager
  • The Youth Sector Tutor
  • Academy

The first team

  • The Director General
  • The Sports Director (course with UNIBO)
  • The Team Manager
  • Management organization and scheduling of activities

Women's soccer

  • Economic and social history and evolution
  • Soccer in Italy and the World
  • Differences and similarities between women's and men's soccer
  • Training methodologies

The Coach

  • Youth sector
  • First team
  • National
  • Tactics

SLO and Referee

  • The figure, role and responsibilities
  • The regulations of the game of soccer
  • Role of SLO in modern soccer
  • Analysis of the SLO figure

The Observer

  • Youth sector
  • First team
  • Nationals
  • Coaches
  • Female
  • The roles to watch (goalkeeper, defender, midfielder, striker)
  • Using the various platforms and technologies for scouting

The Secretariat

  • FIFA, UEFA, and FIGC regulations.
  • Sports Justice (CONI)
  • Bosman ruling
  • Sports presentation contracts between players and other figures
  • Contractual agreements with agents (Sports Power of Attorney)
  • Privacy

The Sports Agent

  • History and evolution of the prosecutor
  • How to become an agent
  • Players' and coaches' agent
  • Management of the assisted and private sponsors
  • Bargaining techniques

Sports Marketing

  • Marketing a sports club
  • The sporting event and the creation of camps, tournaments, friendlies and retreats
  • Management of social networks (Facebook, Instagram, LinkedIn, Twitter and YouTube)

Sports Journalism

  • The mass media
  • Sports journalism
  • Organizing a sports program
  • Creating a commentary

Professional positioning

  • The relationship with the athlete
  • Basic principles of coaching in sports
  • Personal branding for professional positioning
  • Designing your own professional project
  • Writing a perfect C.V.
  • The job interview

English Football

  • Knowledge of vocabulary and historical sports background for B2 level
  • B2 Level Certification Examination

Sports Medicine and Psychology

  • The health staff in the first team and youth sector.
  • Athlete injury management and recovery
  • Nutrition and doping
  • The sports psychologist
  • The mental coach

Athletic Preparation

  • Parameters of global and functional assessment
  • Athlete report
  • Practical exercises on the athlete's relationship
  • Breakdown of athletic training
  • Athletic preparation and the typical week

Communication and Press Officer

  • Communication in soccer clubs
  • The transformation of sports communication
  • How to write a press release
  • The organization of a press conference

Sports Law

  • The Doping
  • The Italian sports justice system
  • Collective agreements
  • The profile of legal advice for corporate athletes and agents

Football Manager

  • Communication in soccer clubs
  • The transformation of sports communication
  • How to write a press release
  • The organization of a press conference

Match & Training Analyst

THEORETICAL PART.

  • Birth of Match Analysis and its development
  • Match & Training Analysis
  • Performance and performance of the athlete

 

PRACTICAL PART.

  • Use of Match Analysis technology
  • Video analysis
  • Tactical analysis
  • Practice at some affiliated societies

Artificial Intelligence

  • Training in the use of artificial intelligence
  • Data and video analysis
  • Match analysis
  • Scouting

ACADEMY LAB

Opportunity to do an academic month in July in Los Angeles to experience the U.S. reality with trainings and practical experiences.

STRUCTURE

1 | Study Soccer

October 2026 to May 2027

560 training hours of lectures, Experience in Professional Clubs of Serie A, Serie B and Lega Pro for a complete all-round football training.

2 | Choose your Role

May 2027 - Graduation Day

Complete your 560 hours of training and 100 hours of internship with your final thesis at Graduation Day and earn multiple professional certificates.

3 | Los Angeles Experience

June 2027

Optional one-month experience in Los Angeles, USA, involving study and practical experience with professional clubs and university collaborations to discover the development of the American soccer model.

4 | Enter the Game

Sport Season 2027-2028

Start your professional career in the world of soccer with a solid and comprehensive education focused on developing practical skills. The program is designed to provide you with the knowledge and skills you need to succeed in the soccer industry.

DISCOVER WHO YOU CAN BECOME

1 | Soccer Manager

A soccer manager is an executive with the training and skills necessary to operate across the board in the world of sports. One of the most sought-after new roles in the world of soccer.

2 | Sports Agent

The sports agent is responsible for representing the athlete, negotiating their contract with the club, and receiving a percentage of their salary in return.

3 | Soccer Observer

Combining technical expertise and analytical skills, the sports scout is responsible for identifying new talent and planning their entry into professional teams.

4 | Match & Training Analyst

Working with specific software, the Match & Training Analyst studies matches, training sessions, teams, and players with the aim of obtaining the information necessary for the coach to prepare the team in the best possible way.

5 | Coach

The coach is responsible for training the athlete, instilling in them the technical, tactical, and psychological knowledge necessary to perform at a high level.

6 | The Sports Secretary

The Sports Secretary acts under the direction of the club, performing operational, accounting, and administrative functions on behalf of the soccer club.

7 | Team Manager

The Team Manager acts as a liaison between the club and the team, organizing away games, summer training camps, and athletes' participation in events, as well as coordinating the use of training facilities based on programs drawn up by the technical staff.

8 | E-Gamer

This is the new professional role that every Serie A club needs. A player capable of competing virtually in the eSerieA championship.

9 | Sports Marketer

The sports marketer will design online and offline campaigns for engagement, loyalty, revenue management, and ticketing on behalf of the sports club. In addition, they will organize events such as camps, tournaments, friendly matches, and tours.

10 | Press Officer

The press officer is responsible for managing relations between the media and the technical staff, athletes, and management of the sports club.

TEACHERS

Who will be your teachers at the Master's program

Our course draws on the collaboration of top professionals, including Sports Directors, Match Analysts, Managers of Serie A and B Clubs, Coaches, Youth Sector Managers and all the figures that revolve around the Soccer sector.

Each class is an opportunity to learn directly from those who live soccer at the highest level, sharing skills, experiences and strategies that make a difference, their network of contacts will be an added value in building your future in the world of soccer.

EXPERIENCE

Live Soccer as a Protagonist

The Advanced Specialization Course goes beyond theoretical training alone, offering a concrete immersion in the world of soccer.

Through experiences with professional clubs in Serie A, Serie B, and Lega Pro, the program offers high-level training opportunities and the chance to develop a professional network with clubs and executives in the soccer industry.

MASTER'S GUESTS

Sports Academy Partners

COURTESTS TODAY

From the Master's Degree to the World of Soccer

The High Specialization Course "Football Manager" is not just training, it is the stepping stone to a career in the world of professional soccer. 

Discover the success stories of those who have chosen to turn their passion into a profession through the Master Soccer Manager.

Our Trainees and Today's Professionals

VIDEO GALLERY

Registration is now open for the Academic Master's Degree Soccer Manager 2026-2027 8th Edition

The Advanced Specialization Course in Football Management is aimed at high school and university graduates who are passionate about the world of sport and aspire to pursue a technical and/or managerial career in football.

HOW TO REGISTER

One-time registration fee: $9,000.00to be paid at the time of registration.

Registration with payment in installments:$11,000.00payable as follows:

– $1,500.00 upon registration

– 1,500.00 within 30 days of signing the contract

– Eight installments of €1,000.00 each, payable on the first day of each month from October 1, 2026, to May 1, 2027.

Access to the educational program is subject to a preliminary evaluation of the candidate's resume and cover letter. This will be followed by a telephone interview before a decision is made on eligibility for enrollment in the program.

Please note that the course is limited to a maximum of 30 participants.

Application Form